NEW YORK, N.Y. (April 24, 2020) – Beginning April 24, Baron Francesco Ricasoli will introduce #madeinBrolio—a video series that transports at-home viewers straight to Tuscany. The candid, one-to-two-minute videos will reveal behind-the-scenes footage of the historic Castello di Brolio: the inner workings of the people, vineyards, cellar, and secrets of the ancient castle.
The #madeinBrolio series aims to reach those who are experiencing drastically different daily routines and offer some relief in the form of lighthearted content. The man behind the project, Francesco Ricasoli, explains: “I would like to convey a message of beauty and hope to all those who hold Italy near and dear. We plan to take viewers along with us in our journey and introduce them to our world. Travel and wine enthusiasts will have a story to remember about Tuscany, even in the year 2020.”
More than ten videos are already in development, with the first one launching today. Viewers can find subsequent videos announced and posted on the Francesco Ricasoli @francescoricasoli and @Ricasoli1141 Instagram pages, as well as on Facebook and Youtube, always accompanied by the hashtag #madeinBrolio.
The Ricasoli family and their Tuscan estate, Castello di Brolio, have been indisputable leaders in Chianti Classico since 1141. Each year, this magical and historic destination attracts more than fifty million visitors from around the world. With the international lockdown currently in place, travelers and wine lovers who can no longer experience the unmistakable beauty of Tuscany in person can tune in to #madeinBrolio and virtually experience the unique world of Chianti Classico and Castello di Brolio.
For more information about the #madeinBrolio video series or to request an interview with Francesco Ricasoli, please contact Emma Mrkonic (emma@gregoryvine.com).
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About Ricasoli 1141
Ricasoli is the most historic and representative wine producer in Chianti Classico DOCG. Francesco Ricasoli, the 32nd Baron and owner, leads the estate and winery where he continues the Ricasoli family legacy. The Brolio estate extends over 3,000 acres north of Siena, including 580 acres dedicated to Sangiovese. Castello di Brolio is an idyllic destination for wine and hospitality, offering guided wine tours, an Osteria with seasonal Tuscan fare, and scenic guesthouse accommodations. Ricasoli produces an exceptional range including four Gran Selezione wines, along with Chianti Classico, Chianti Classico Riserva, and Toscana IGT labels. For more information about Ricasoli, please visit www.ricasoli.com.